Edina Public Schools Brand Guide

As one of Minnesota’s top school districts, Edina Public Schools was well-established across the city and state; however, its brand lacked consistency in application. Serving as Digital Communications Coordinator, I worked to evolve the existing identity into a unified, comprehensive system that better reflected the district’s standard of excellence.

A key part of this project was expanding the district’s logo into a broader system for individual schools and entities, allowing each to maintain its own presence while clearly connecting back to the district. I also created a centralized brand library to make the system accessible to staff at all levels, so they could apply it confidently in their day-to-day work.

The result was a more cohesive identity that strengthened both communication and overall district recognition.