Shred The Stigma
CLIENT
Shred The Stigma (Safety Harm Reduction Education and Delivery)
YEAR
2022
MY ROLE
Branding, Identity, Social Design
Taking
action
and
saving
lives
Shred the Stigma (SHRED) was built from scratch by a dedicated team of humans who wanted people who use drugs to be able to do so safely. Their mission was clear: to ensure harm reduction and education were accessible throughout Oklahoma City, ultimately saving lives. Initially, they began their journey with a homemade logo, operating under the name “Out of Harms Way OKC.” However, when they attempted to register their nonprofit, they hit a roadblock – the name was already taken. In a race against time, they found a new identity with the name Shred. That’s where I came in.
Drag
Drawing on elements from their previous logo, I set out to create a brand identity that is not only effective but enduring. My goal was to ensure that Shred’s brand would stand the test of time, continuing to make a positive impact for years to come. I crafted a range of logo variations, all maintaining a consistent visual identity yet tailored to different brand touch points.
In addition to the logo, I introduced a fresh color palette, icons, texture, and typography – all exuding boldness, with the clear visual message: “Drug users have a right to care, and we’re here to deliver it!”
