Dirga Pranayama

Reed Honey approached me with a unique project to craft a brand for their line of honey intended for distribution at various yoga studios with which they had established connections. With this in mind, it was clear that the brand needed to resonate with yoga enthusiasts.

 

The brand name and logo were crafted with inspiration drawn from a fundamental breathing technique in yoga known as Dirga Pranayama. In this practice, three distinct components come together, mirroring the dynamic harmony found within a beehive – the Queen, Worker, and Drone.