Circle of Care

In my research, I found that Circle of Care could greatly benefit from a multifaceted communication strategy that combines both social and print channels to achieve its goals. Leveraging social media would expand the organization’s brand awareness, especially among middle-aged women, a target audience that needed to be tapped into. On the other hand, print communication showed to be an effective mode in engaging Circle of Care’s existing supporters, primarily retirees and senior citizens.

 

With social communications, I directed the nonprofit’s efforts towards crafting content that would not only raise awareness of Circle of Care but also promote its various programs and the Friends of Children Banquet. This content was carefully designed to inspire shares and increase the nonprofit’s reach.

 

Direct mail marketing played an important role in engaging Circle of Care’s existing supporters, as they weren’t as active on social. Through these print materials, we aimed to convey the importance of their involvement in the upcoming Friends of Children Banquet, emphasizing the positive impact their support could have on the organization and the children it serves.